Andreu World expands its San Francisco flagship showroom
A new space focused on visitor experience
Andreu World has expanded and renovated its San Francisco showroom in May. Located at 85 2nd Street in the heart of the financial district, one of the main arteries of the city, the building is one of the nerve centers and serves as a meeting point for professionals, architects and interior designers. The space, with an exhibition area of 500 square meters, exhibits iconic and contemporary pieces created in collaboration with renowned international designers. new showroom conveys the passion for design, the love for detail, as well as the craftsmanship and technical mastery that define the brand, with more than 65 years of experience.
"With the expansion of the Andreu World space, we seek to offer a work space and a meeting point with design, in which the visitor's experience is key," says Jesús Llinares, CEO of Andreu World. "This expansion consolidates our company's commitment to the North American market to offer more sustainable furniture solutions to consumers and consolidates Andreu World's position as a world leader in the industry."
The interior architecture of the new Andreu World space has focused on generating a living and fluid space, using natural wood as a language and common link -which has been in the genes of the firm since its origins- and which becomes an architectural space where the new indoor and outdoor collections of furniture for different uses are presented: office, corporate, restaurants and hotels, educational, outdoor areas or terrace and home, among others.
The showroom presents a wide range of sofas, chairs, armchairs, stools and a wide range of table, from meeting and conference to occasional
The San Francisco Showroom was the showcase to present the most recent designs by Philippe Starck for Andreu World, focused on sustainable designs thought of the circular economy and with 100% FSC® wood, with chain of custody, from the tree to the final product. Led by Metropolis editor-in-chief, Avinash Rajagopal, as master of ceremonies, Starck presented the Adela Rex, Forest Club and Solo Chair collections, made entirely of plywood, the Adela Rex collection is part of the 100% pure wood project that brings together a selection of designs, made in part or in its entirety only with selected slow-growing woods, from reforested forests of own exploitation. A collection designed for the circular economy, with a minimal carbon footprint and designed and manufactured so that all components are easily separable and recyclable at the end of their useful life. Its design transmits great precision through the perfect fit of the three pieces that make up the piece like a puzzle, without the need for fittings, screws or additional elements, making the seat and backrest link smoothly through their curves and careful detail.
At its core, the San Francisco showroom showcases a passion for design and love of detail and highlights the craftsmanship and technical mastery for which the brand is known. The San Francisco exhibition is one of the brand's permanent showrooms in North America, along with Chicago, Boston, San Francisco, Washington, Denver and Toronto, in addition to the single-brand showrooms that the designer furniture brand has in Paris, London, Dubai, Tokyo, Madrid, Valencia, Mexico City, Moscow, Pune, Guatemala, Stockholm and Copenhagen, in addition to the single-brand spaces in Sydney, Toronto and Vancouver.